Mark White - Mainsail President and CEO

Over the past 16 years, Mark has built Mainsail into a full-service interactive partner for traditional media agencies, Fortune 500 companies and emerging businesses.

Under his direction, Mainsail has been at the forefront of the Internet revolution, including the development of the first consumer web site for a traditional "packaged goods" product (Cracker Jacks, 1995), one of the first retail commerce sites (IDG, for its "Dummies" series of books, 1995), one of the first online job banks (DMWorld, 1994), and a very early B2B exchange (DuPont Clysar, 1997).

Prior to Mainsail, after receiving his M.A. from the Johns Hopkins School of International Studies (SAIS) Mark founded a chain of newsstands in the Bay Area called The Kiosk. Starting on the corner of Haight and Ashbury, The Kiosk grew to seven prime locations in San Francisco and the East Bay before Mark sold the company in 1992.

For those wondering how Mainsail got its name, in a fit of analog nostalgia circa 1989, Mark sailed his 26 ft sailboat from Berkeley to Hawaii, finding the islands using nothing more than celestial navigation and a $150 plastic sextant.

More recently, Mark has taken up the sport of endurance riding (the horseback version of marathon running) which he participates in with his 15 year old daughter. In 2006 he completed the Tevis Cup Endurance Ride - a grueling 100 mile ride through the Sierras considered by some to be the most challenging endurance ride in the world.

Mark White 415-256-8700

Mainsail through time