SEO and the so-called Ground Zero Mosque

It's a sad state of affairs, but a fact,  that online search is structurally biased towards crowd mentality. So, say there is a term that becomes popular for some reason so that it sticks in people's minds.  It is that term people will use to search for it online. So use of 'ground zero mosque' as inaccurate as it is ranks better in search results than, say, park51.  And naturally, in order to garner better search results websites will use that term online. So the cycle goes.

 

Kelly McBride at Poynter online said it really well:

But now that the story has peaked, now that we know the real facts, can anyone possibly correct the record? Not if Google has anything to say about it.

That's because accurate or not, people are searching for the term "ground zero mosque." So if you want to reach people who are looking for information, you have to use that term.

Mainsail through time